Products

Michaels is the must visit destination for everyone interested in photography, video or digital devices. The Michael family has traded from the corner of Elizabeth and Lonsdale Streets, Melbourne since 1916.

The idea of one large store as opposed to several outlets is integral to the Michael's philosophy. The Michael family believes that dividing key personnel and stock between different locations would lead to compromise in management resources, depth of stock holdings, and customer service.

Situated in one huge city location, the business size is the equivalent of five or so specialty camera outlets. It has achieved this status primarily due to the enormous range and depth of stock kept and the depth of knowledge of employees and their attention to providing a very high level of customer service.

In 1988 and 1997, Michaels was awarded the prestigious "Australian Photographic Dealer of the Year" award. The award is judged by a panel of industry experts, and is based on criteria such as staff expertise, range of stock, store cleanliness, quality of window displays and presentation and adherence to the business principles.

The Michaels building has expanded into the two adjacent buildings on Elizabeth Street and Lonsdale Street. The Michaels building now spands 2200sqm which has significantly enhanced and improved the retail and operational environments, in addition to the range and depth of products available.